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On Friday, 2nd May, at the Cambridge Business and Professional Club (CBPC) Lunch at Queen’s College, Simon Hall inspired everyone in the room to think deeper — and to start talking about the story behind their business.

It was a powerful reminder:

Every business has a story — are you telling yours?

Storytelling isn’t just for authors or marketers — it’s a vital skill for everyone in the #business world.

As Simon Hall reminds us, whether you’re:
 Pitching to #clients
 Presenting to #stakeholders
 Inspiring your #team

…it’s not just the facts that persuade — it’s the story behind them.

💡 Stories #connect.
💡 Stories #influence.
💡 Stories #lead.

Simon’s talk made it clear: when you share your business story with authenticity and clarity, you don’t just inform — you inspire.